Runners should be at the forefront of healthy eating and a commitment to a healthy planet. After all, running is all about improving your body’s health, and eating and breathing obviously have a big impact on that. So you can picture my shock when I participated in my first 10K race as part of the Marine Corps Marathon the other day and saw the vendors/sponsors at both the fitness expo before the race and the finish-line celebration after the race. There was barely a smidgen of anything resembling eco-friendly products or services, while there was a plentiful amount of junk food offered.
“Protein” is apparently the buzz word in good eating for athletes. Nearly every product I saw advertised high protein content. That’s all well and good, but the other ingredients in many of these products included refined sugars, high-fructose corn syrup, chemicals, milk (?!), artificial ingredients, and some things I could not even pronounce. I was expecting a corn-a-copia of vegan health bars, great unsweetened, dairy free drinks, organic protein boosters, and smoothies with loads of dark green leafy vegetables and fruit. There was none of that, with the exception of Clif Bar. You can get protein from good sources. I eat a health bar almost daily called “Ever Bar,” which comes packed with 11 grams of protein and a simple list of healthy ingredients, all of which I can pronounce.
There were no environmental groups, or clean air groups present. At Clean Currents, we ran a campaign called “Energize Responsibly” targeted to runners and other outdoor athletes. The idea was that these folks care a great deal about clean air and parks because they are outside exercising all the time. It was a big hit when we ran it as the audience really seemed to understand the message. Yet, at this event, there was not a single table talking about clean air and water, or the need for more open space and parks. The only advocacy group I saw was, believe it or not, the Beef Council. They were passing out beef jerky (“protein”) and literature extolling the sustainability of beef. That wasn’t exactly what I had in mind when I was thinking some “sustainability” groups should be at this event.
When I finished the race, thankfully the marines gave me a bottle of water and a banana. Good start. But the next marine give-away was a bottle of something that I believe is called a protein shake. It’s a bottled drink with like 18 grams of protein. I almost drank some until I read the label and it looked like a shopping list for a chemistry lab. To top it all off, the drink was milk based. I’m not a nutritionist, but I’m pretty sure drinking milk after a big run is a huge no-no.
There are so many great, earth-friendly, body-friendly products for runners and other athletes to consume before or after exercising. Our friends in the natural food industry should be providing these alternatives to runners, so the junk food guys don’t own the field all to themselves. A running event is one of the best places to help people make the connection between food that has a low impact on the planet and a high positive impact on health. As for the environmental groups, they can’t be a no-show in this world and expect to grow their community. Runners may not think they’re environmentalists, but their choice of exercise forces them to be in the green camp. After all, dirty air and junky food are to runners what gusty winds and alcohol are to a high-wire act.